If you're still manually sending emails to your customers, you're working way too hard for way too little return. Smart founders know that automation is the difference between hustling for every dollar and building systems that generate revenue while you sleep.

Email flows are the closest thing to printing money in ecommerce. They deliver the right message to the right person at the right time—all without you lifting a finger after setup.

Here are the four non-negotiable email automations your business needs right now:

1. Abandoned Cart Flow

Why it matters: 70% of carts are abandoned. That's not just lost sales—it's qualified buyers who were seconds away from purchasing.

Setup essentials:

• First email: 1 hour after abandonment (recovery rates plummet after 24 hours)

• Second email: 24 hours later with social proof

• Third email: 72 hours with a time-sensitive discount

The brands crushing it with cart recovery are seeing crazy conversion rates on these flows. That's revenue you're currently leaving on the table.

2. Welcome Series Flow

Why it matters: First impressions determine the entire customer relationship. New subscribers are actively paying attention—capitalize on it.

Setup essentials:

• Email 1: Deliver your sign-up incentive + introduce your brand story

• Email 2: Showcase bestsellers and social proof (24 hours later)

• Email 3: Special offer to convert (72 hours later)

This isn't just about making a sale—it's about conditioning new subscribers to open and engage with your emails from day one.

3. Browse Abandonment Flow

Why it matters: Someone looked at specific products but didn't purchase. They've shown clear intent—they just need a nudge.

Setup essentials:

• Trigger after 30+ minutes of inactivity following product views

• Highlight the exact products they browsed

• Add scarcity elements (low stock, limited time offers)

This automation consistently outperforms broadcast campaigns because the relevance is off the charts. It's like reading your customer's mind.

4. Post-Purchase Flow

Why it matters: The sale isn't the end—it's the beginning. The highest-ROI customer is the one who already bought.

Setup essentials:

• Order confirmation with cross-sells

• Shipping updates that build anticipation

• Follow-up asking for reviews at the optimal usage moment

• Replenishment reminder based on product lifecycle

Most brands completely drop the ball here. They celebrate the sale then disappear until they want the next order. Big mistake.

The Power of "Set It and Forget It"

These four flows will generate 30-40% of your email revenue once properly implemented. The beauty? After the initial setup, they run automatically, 24/7/365.

Your only job is to optimize based on performance data. Test subject lines, offers, and timing. Then scale what works.

Stop leaving money on the table with manual, scattered email marketing. Build these four automations this week and watch your revenue grow while you focus on scaling other areas of your business.

– Frankee Muryan, Founder, ETP Tech

Share this with a founder who's still sending manual emails 💪